Selling Your Artwork

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Nowadays, it seems like almost everyone is painting or making crafts and hoping to sell their work - from oil or acrylic paintings to knitted scarves and crocheted hats. But with all the competition, it has become very difficult to sell anything, even though there are many more options to showcase your work than there were in the past. Traditional ways to show your work were a table at an arts and craft fair (often costly), a church bazaar (share the profit), yard sale (attracts people who may not want to shell out cash), peddling your work to galleries or stores that will take your pieces on commission. Since the advent of the internet, many sites have appeared where people can show and sell their work. New sites pop up every day. The most popular sites are: Etsy - popular marketplace for all kinds of crafts and art, including jewelry, handbags and more. Shopify - where you can create you own e-commerce website for a low monthly fee and sell your art directly from your website. Facebook - where you can post your art/craft photos to friends and family, set up your own Facebook page and marketplace, or pay for advertising. You can gain exposure, get “likes” and helpful feedback. Instagram - show your photos to 1000's, attracting them with hashtags (keywords used when people search a topic or item they want to view). Instagram gains you “likes” and followers who appreciate your work, gives you feedback and hopefully some sales. You can also advertise on Instagram and set up a store. Online art galleries like Saatchi Art - there are many and all have different requirements and set-ups. Some have fees and some are free. Online art product manufacturers (Print-on-Demand) like FineArtAmerica, Society6 and zazzle.com - websites like these give you a webpage where you can showcase your work and either sell your original canvases OR have the company manufacture prints and other products using your designs, typically mugs, pillows, phone cases etc. The company takes care of the manufacture and shipping of the products, and you get paid the “markup” on the product. Whatever you choose to do, you will find that time and effort are required to gain exposure and popularity. You are in competition with thousands of other people - some who are doing artwork as a hobby, but also many who have made it their life work. Perseverance, patience and a positive attitude will go a long way toward success.